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Summer Days into Autumn Nights

Sports, community events, swimming pools, and concerts all seemed to get back on schedule. We were able to reconnect with loved ones and old friends, meet coworkers we may have never seen in person and get out on the road again to places we missed. As summer transitions to fall; kids are back in school, football games are happening, and evening events are still on, even with the chill in the air.

What’s The Tea?

Winding down, finding ways to relax, and exercising self-care are all habits everyone seemed to pick up in 2020. Warming up with a nice cup of tea and reflecting is a healthy way to unwind. It’s also a great excuse to drop by and see clients and customers and offer them a token of appreciation.

These cans of apple cinnamon tea are a lovely little gift! The flavor notes are the perfect complement to fall, and the packaging gives off the whole “cottage-core” interior design vibe everyone’s been favoring lately. Even if the client himself isn’t a tea drinker, they’re a great treat to have around in the office’s break room. Have them customized with your company’s information and it will serve as a reminder that you’re always there for them.

Claim a Spot or Snuggle Up Late summer and early fall are tricky times because it’s warm during the day, but the temperature dips as the sun go down. Prepping for day trips (and remembering the layers of gear) needs to be pared down, but it’s always important to be prepared for anything!

These fleece blankets are the perfect solution! They roll up with a handle and can be easily toted along for a picnic or time at the beach. They also transition from being something to sit on to something to wrap up in during an evening football game or other concerts. Have them customized and give them to customers as a bonus gift, or award your staff with a little something special as a thank you for all of the hard work.

Toast Hands, Toast ‘Mallows There’s something about harvest season that brings out the need for bonfires and gathering around the fire. Portable fire pits are a great way to make that happen in any space!

These firepits double as grills and can even be used as beverage dispensers and make a really fun giveaway prize! They’re perfect for a “Get S’more From Us” promotion or raffle and be sure to include all of the s’more Fixin’s. They also make a great addition to a booth at a fall festival, giving away fresh s’mores or hot dogs while having the chance to meet and talk shop with some potential clients.

Outfit the Whole Crew Now that everyone’s out and about, it’s time to freshen up our wardrobes! Some of us have gained the COVID 15, and others of us got really into purging things while hanging out at home. Regardless of the “why,” it’s a certainty that just about anyone could use a fresh new sweatshirt!

Thankfully crew-neck shirts have fallen back into favor! These come in a great palette of muted fall colors that will make your business’ artwork or logo POP! Get staff outfitted in brand new sweatshirts for a new promotion, or have the new product art put on the outdoor wear for customers to purchase and show their love for their new favorite thing.

Mask Up in Style This summer felt like the end of masks, with states and countries opening back up and more information making it easier to tell that outdoor gatherings with vaccinations are relatively safe. With the new strains, it looks like many places are starting to require masks again out of an abundance of caution. When we thought it was time to say goodbye, a lot of people really DID say goodbye to their masks.

Make their closet purge your success! Come out with a stylishly patterned mask that feels a little more luxe, in fall colors. It’s a nice way to put a little bit of fun and flair into what’s become a utilitarian and annoying (but potentially life-saving) thing we have to wear.

Dear Addy, We sponsored a youth football team this year for the first time. It was a hoot seeing all of the kids in their jerseys with our business’ logo on them! One of the things we do as sponsors is thrown their end-of-the-year party, and we typically put together little favor bags for the kids. The league provides trophies and ribbons, but we also wanted to give the families a little keepsake they can treasure forever. Any ideas?

Thanks,

Touchdowns for Kids

Dear Touchdowns, Sponsoring a youth team is a totally underrated way to get free advertising during games. It’s also an excellent way to make connections in the community and build a reputation for philanthropy in the area you serve. I always love the traditions that make these experiences so bonding for the kids and their families.

These bobble heads are a quirky and fun little something for families! Get them to the coaches ahead of time and ask them to fill in the photos before the party. Kids and family members will get a kick out of seeing the “little quarterback” and they’re sure to be a souvenir that is treasured and remembered for years to come.

Best of luck,

Addy

Come to the Rescue

We’ve finally made it past the cold weather and harsh elements of winter! As a celebration of the arrival of spring, outdoor events are popping up everywhere! From formal events like outdoor tradeshows, sporting events when baseball picks up speed, collegiate events such as outdoor concerts, or community events like school carnivals, it seems like everyone is taking it to the outside.

The best way to maximize your presence at these events is to be ready with a great, useful giveaway so you can attend at a moment’s notice. Making sure you have an item that is useful enough for the recipient to keep around and continue to see your company’s contact information is the best way to maximize your visibility with these potential clients.

These mini first aid kits are perfection! They’re small enough to fit in a backpack, purse, diaper bag, or glove compartment. It’s practically a guarantee that someone will need a bandage, likely more than once, over the spring and summer, and by having your company’s information neatly and prominently displayed, the owners of the kit will commit your business to memory.

Plan a Perfect Picnic

An extremely common spring tradition is the picnic! Considering an employee event to reenergize your staff? Organize an event outdoors to treat your colleagues to a day of sunshine, activities, and eating!

Make sure your employees are comfortable on the lawn by setting them up with these convenient and stylish picnic blankets. They are compact enough to leave in the trunk anytime the urge to sit outside strikes, and they boost your company’s contact information and logo, making their appearance an opportunity to advertise your business.

Planning on having contests and games to add to the joy of the event? Prizes are a necessary incentive! These picnic baskets continue with the outdoor theme and are extremely handy; the winners will be grateful! They’ll be able to be used at upcoming picnics, as well as to insulate and transport food items to parties, keep ice cream cold on the way home from the market, or act as a cooler on the beach! Having a few extra on hand to give to VIP clients or use as the basket portion of a gift basket will come in handy as well.

Make Sure They’re Ready to take to the Outdoors

Looking for the right item to offer as a giveaway at your next tradeshow or fair? End that search here!

Continuing with the theme of outdoor excursions, this package is perfect for any event in the sunshine! Two umbrella chairs, a sturdy stainless-steel cooler, an umbrella for shade, and a wagon to tote everything to its destination is a combination that will make anyone prepared! Regardless of whether your new lead is a sports fan, beach bum, camping enthusiast, or simply a parent, having this kit in their arsenal of portable setups is too enticing a chance to pass up!

It’s an eyecatching setup to have out in your booth to capture the attention of the show-goers. Use a strategic raffle form that asks pointed questions in a concise way to determine if they’re a viable lead for your business and continue to build your database of new customers. The winner will be delighted to take everything home… and every time they set up their prize, everyone will be sure to see your logo prominently displayed on the chairs and umbrella!

Stay Warm and Toasty in the Chilly Evenings

Even though the warmth of the sun is present during the days, the evenings can still be quite chilly! Finding a great way to keep the attention of clients when the sun goes down is a must after the sunsets.

Set your sales team up with these portable outdoor firepits! They’re an excellent tool to take out when the temperature drops. Whether used at the beach to keep the wind at bay, roast up marshmallows at an outdoor open house, or provide a great conversation space, people can’t help but flock to the fire! The hanging sign provides the perfect place to prominently display your logo.

Hanging at an all-day event? The fire pit doubles as a beverage tub! During the day and warmer months use it to house beverages to keep everyone hydrated.

Show Them What You’re All About

Make sure your sales and community outreach teams are set up for success at their next tradeshow or event! Putting together an eye-catching overview on a display board of your product or business will be the perfect tool for your employees to use as a visual at their next event. The 6’ display adds credibility and professionalism to any setup and allows visitors a chance to learn more about your business, even if your staff becomes swarmed with a crowd.

Dear Addy,

We have an apparel company that focuses on athletic wear and accessories. This spring, we have quite a few tradeshows and events that we’re going to be attending to peddle our wares and build brand awareness.

Our company is very focused on sustainability and eco-conscious practices, so we do our best to reduce packaging waste at these events. Because of this, we’ve always used reusable signs and priced our product line very simply: short-sleeved shirts for one price, water bottles for another.

With our recent expansion of products, for the first time, we need to price items out more specific and can no longer stick to our original plan and maximize our profits. Do you have any ideas for tags or labeling that is consistent with our mission?

Thanks in advance,

Keeping the Earth Green

Dear Earth Green,

Thank you for your efforts to reduce your carbon footprint! I completely understand your conundrum; finding a way to be consistent with your company’s values sounds like one of the tenants you’ve built your business on, so determining the best way to make this work in a way that’s true to you is key.

These seeded paper hang-tags are the perfect solution to your dilemma! The information for your product and pricing are professionally prominent, and the paper it’s printed on can be planted to bring beautiful flowers to the recipient, rather than tossed to end up in a landfill. The labeling aligns perfectly with your mission and provides a solution to your current problem.

Best of luck,

Addy